First and foremost is search engine optimization. This is how search engines like Google and Yahoo decide which site to list in what order for a specific search. The order of the listings is extremely important seeing that 60% of the people click on and give business to the first site that is listed by the search engine. The key to improving your rank within these search engines is keyword optimization and backlink creation. The keyword is the word or phrase that a searcher is most likely to type into the search engine. By setting your site up to focus on a specific keyword you are able to look like more of an expert with that specific word or phrase and thus if that keyword is searched, Google or Yahoo will provide your site as an option. Backlink creating is equally as important as this determines where sites will rank if they all have the same keywords. In her article “5-point Checklist for Natural Search Engine Rankings”, Tracia Andreassen says to “Make sure you have links on the home page to specific content pages” these are examples of Backlinks. Backlinks are links elsewhere on the Internet that link back to your website. The more of these you have the more likely you are to come up at the top of the search engine results.

The second prong of a comprehensive Internet Marketing plan is local business search optimization. In this aspect of Internet optimization you work and become the top local listing on Google Maps, Yahoo Maps, yellowpages.com and other local listing directories. Again the top listing usually receives over 60% of the traffic. In order to get listed here and listed as high as you can, you need to do several things. First you have to get register with all the local listing directories, most of them are free, by entering your companies information into each of the directories. After you are registered, the key is getting as many reviews from as many different review sites as possible. The majority of the local listing directories use the number of reviews and diversity of review locations (i.e. reviews on yelp, citysearch, and the local directory itself.)

The final prong of a good plan is a Pay-Per-Click (PPC) campaign. According to Boris Mordkovich, in his book “Pay-Per-Click Search Engine Marketing Handbook”, “Any business can benefit from this type of advertising- from companies without a website, to those with an online presence who have never heard of pay-per-click advertising.” This means that even if you haven’t optimized your business in the first 2 prongs you can still have a good Internet presence. The only down side is that you have to pay for this part. As is evident in the name, you pay for however many times your ad is clicked on. Even though you have to pay for this marketing tool, it is a great way to see instant results and have access to a lot more potential clients.

In conclusion if you are looking to get optimized online then these are some of the main ways to do so. Whether you use all three prongs or just focus on one or two you will be able to see almost instant results and that is what is so powerful about the Internet.
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Branding is one of the most important aspects of having a strong Internet presence. Customers are looking for a company that they can relate to and trust. If you give them that, they will become life long costumers. We show you how to brand yourself and your company online, making you the trusted brand that your potential customers are looking for.

Using the latest marketing tools and techniques the How2Local team will work with you to create and execute a marketing plan that is specific to your company. Our team will look at all aspects of your business because we believe that each company has specific needs and concerns, we address these and create a marketing plan that fits you. We stay ahead of the curve by implementing the latest trends in the online, mobile, marketing and sales communities.

Email Marketing can also be a powerful marketing tool. Drip-Email Marketing campaigns send automated emails to potential clients and keeps them in the buying process. We can set up the systems to generate an email list and manage a drip-marketing campaign for your business. This is one of the most powerful tools you can use to stay in front of your prospective customers and clients.

Social Networks can be an amazing marketing tool but they can also be extremely overwhelming and time consuming. We will work with you to set up a Social Network presence that works for you and we will show you the tricks, tips, and tools you can use to save yourself from some of the headaches involved with maintaining a Social Network presence.

Pay-Per-Click also known as Search Engine Marketing (SEM) is an extremely effective way of getting immediate qualified leads to your company. This is paid advertising which managed properly can be very powerful. From Google Adwords to  Facebook we can create and manage your PPC campaigns.

This is the process of improving the volume or quality of traffic to your web site from natural searches. If you want to be the number one site on Google search or any other search engine then SEO is your best friend.

As more people look to the Internet for information it becomes extremely important for companies to be visible on the major directory sites where people are already searching for your services such as: Google Local, yellowpages.com, yelp.com, kudzoo.com and many more. If you haven’t put in the time to get listed on these sites you are missing out on countless pre-qualified leads.

Article Marketing is often over looked when it comes to website optimization and lead generation, but it can be a fun and extremely effective way of increasing visibility, credibility and authority in your industry.  Creating article content and submitting them to other sites and directories draws customers back to your site – You write it, we market it or we write and market it for you.

Once your video is created the next step is to get it out there and get it seen. We strategically place your video content on directories and video sites (Ex.YouTube) so that you get the most impact and increase the visibility of your business.